The Eclor Group brands
Loic Raison
Loïc Raison is an iconic Breton cider brand founded in 1923 in Ille-et-Vilaine. A result of family know-how, she has established herself as one of the essential references of cider in France. Made from carefully selected apples, its ciders are recognized for their balance, freshness and accessibility.
The brand has evolved over time while maintaining its attachment to the Breton terroir and to the cider traditions. Today Loïc Raison is widely distributed in large distribution and remains a major player in cider in France, appreciated for its consistency and reputation.
Ecusson
After developing a limited edition organic cuvée in 2019 to celebrate the centenary of its cider factory, Ecuson accelerates its turn and passes the entire range of ciders in Organic Agriculture by 2022, thus responding to the demand and dietary behavior of French.
Through its new range of ciders, Ecuson highlights all the work of apple growers. United as an agricultural cooperative, they are committed through the Eco-Responsible Ecoson Trust for a more sustainable agriculture that respects the environment, people and biodiversity.
For 62 of them, the commitments go even further with the conversion of their orchards to organic farming, a long process (3 years of conversion), which requires patience and perseverance. 62 women and men making tomorrow's cider.
From fruity to generous, by the subtle, the ciders of Ecuson reinvent themselves and invite themselves on the tables to the aperitif or to brunch, cocktail or with some ice cubes, for real moments of sharing, sincere and authentic.
Kerisac
Founded in 1920 in Guenrouët, Loire-Atlantique, Kerisac is an emblematic brand of Breton ciders known for its traditional know-how. For more than a century, the cider factory has carefully selected apples from the Breton terroir to produce genuine and high quality ciders.
Combining tradition and innovation, Kerisac offers a wide range of ciders with balanced and refreshing flavours. Rewarded on numerous occasions, the brand is appreciated for the consistency of its products and their uniqueness. Today, Kerisac is one of the key references to cider in France, especially in creperies and restaurants.
Bayeux
Founded in 1932 in the heart of Norman Bessin, Bayeux is a brand of artisan cider that celebrates Normandy's cidermaking know-how. Made from carefully selected apples in local orchards, ciders are produced according to traditional methods that guarantee authenticity and quality.
The brand offers a range of pure juice ciders with various profiles, appreciated for their balance and character. Faithful to its roots, Bayeux values Norman terroir while modernizing its offer to seduce cider lovers today. Recognized for its commitment to quality, it has become a reference among Norman cider.
La Mordue
The Hard Cider is an unprecedented drink launched on the French market in 2017. With its modern graphic identity and staggered tone, the brand brings a wind of freshness and novelty to the alcoholic beverage segment.
This innovation is inspired by the Hard Cider trend which is experiencing record growth abroad. The market is estimated at 2 billion litres worldwide, with a majority of players focused on US and Northern European markets.
Both fruity, acidified and Sparkling, this drink based on apples has no bitterness. Made in France and with French apples From the orchards of the Agricultural Cooperative Agrial, the formula was worked for almost 5 years. More than 80 recipes were tested to achieve a new manufacturing process : a short and directed fermentation where all the apple sugar is converted into alcohol.
Breizh Cola
Launched in 2002 by the Breton brewery Lancelot, Breizh Cola is the first French regional cola to have had a major success. Designed as an alternative to major international brands, it highlights Breton identity through its name, image and values.
Appreciated for its balanced and refreshing taste, Breizh Cola is developed in Brittany and distributed in many outlets throughout the region and beyond. The brand relies on a strong local anchor and staggered communication that contributed to its popularity. Today, Breizh Cola has become a symbol of Breton economic and cultural dynamism.
Lancelot Brewery
Founded in 1990 in Roc-Saint-André in Brittany, Lancelot is a craft brewery recognized for its commitment to Breton traditions and heritage. Originally specialized in beer, the brand has also shown itself in the production of authentic ciders made from apples from Breton orchards.
True to its values of quality and terroir, Lancelot favours manufacturing methods that respect regional know-how. Its products seduce by their character, balance and identity strongly rooted in Breton culture. Today, the brand is an essential reference for fans of Breton craft drinks.
